RURAL TOURISM – OPPORTUNITIES FOR EMPLOYMENT AND REHABILITATION FOR PERSONS WITH DISABILITIES
Contents
Preface
CHAPTER I
1.1. INTERNATIONAL REGULATION OF THE PROBLEMS OF THE DISABLED
1.2. WHAT IS ACCESSIBLE TOURISM?
The mandate of the World Tourism Organization (UNWTO)
International action and normative frameworks
Challenges for persons with disabilities include:
Why is accessible tourism important?
CHAPTER II
2.1. Legal regulation of rural tourism. The needs of people with disabilities in the context of human rights.
2.2. The creation and development of private placement facilities by type of B & B. History of the development of the system В & В
2.3. Types of B & B in rural tourism
2.4. European Experience in Rural Tourism
2.5. Experience of the organization of rural tourism in the Nordic countries
2.6. Experience of the organization of rural tourism in the countries Western and Central Europe
2.7. Features of the organization of rural tourism in the countries of Southern Europe
2.8. Features of the organization of rural tourism in Latvia Poland, Hungary, Romania, Moldova, Belarus, Georgia, Portugal, Ukraine.
Tourism Law in Latvia
MATERIALS FROM THE TRAININGS
2.9. Categorization of agro housing in different countries of Europe
2.10. AGRO-TOURIST INITIATIVES IN THE WORLD
MATERIALS FROM THE TRAININGS
2.11. Rights and Responsibilities of Farmstead Owners
CHAPTER III
“HOW TO ESTABLISH A RURAL TOURISM BUSINESS”?
1st STEP - KEY CONSIDERATIONS TO ESTABLISHING A RURAL TOURISM ENTERPRISE
2nd STEP - CONSIDERING NATURAL AND SOCIAL RESOURCES OF THE BROADER AREA
3th STEP - STUDYING THE MARKET
4th STEP - DECIDING ABOUT ENTREPRENEURIAL CAPACITY
MATERIALS FROM THE TRAININGS
5th STEP - SETTING UP THE ENTERPRISE
6th STEP - BUSINESS PLANNING
MATERIALS FROM THE TRAININGS
7th STEP - DETERMINING INFRASTRUCTURE, EQUIPMENT AND OTHER SUPPORT NEEDS
8th STEP - DEVELOPMENT OF PRICE POLICY
9th STEP - FINANCING
10th STEP - BUSINESS IMPROVEMENT
11th STEP - MARKETING AND SALES
MATERIALS FROM THE TRAININGS
12th STEP - SALES
13th STEP - OPERATIONS AND SAFETY
14th STEP - ACHIEVING CUSTOMER SATISFACTION
MATERIALS FROM THE TRAININGS
THE EUROPEAN POLICY REGARDING RURAL TOURISM
THE “LEADER” APPROACH TO RURAL DEVELOPMENT
CHAPTER ІV - TYPES OF DISABILITY AND PECULIARITIES OF ORGANIZATION OF RECREATIONAL AND TOURISM SERVICES
4.1. Definition of disability. Basic concepts.
4.2. Definition of "disability" under the Disability Discrimination Act (DDA)
4.3. The World Health Organization defines Disability as follows:
4.4. Definitions of the ICIDH 1980
4.5. Basic approaches to disability
4.6. The main types of disability
CHAPTER V - RECOMMENDATIONS ON HOSTING OF PEOPLE WITH DISABILITIES
5.1.1. Recommendations on providing services for the blind
MATERIALS FROM THE TRAININGS
5.1.2. Accompaniment in the premises
5.1.3. Accompaniment when receiving services
5.1.4. Accompaniment for several persons
5.1.5. Assistance during obtainment of information
5.1.6. Assistance for the blind at the restaurant, pizzeria, a cafe that can be included in the range of your services
5.1.7. Assistance for the blind person in a self-service store
5.1.8. Assistance for the blind with a guide-dog in the store
5.1.9. Distracting a guide dog – through stroking
5.1.10. Providing assistance for the blind in the home theatre
5.1.11. Providing assistance for the blind in the rural museum
MATERIALS FROM THE TRAININGS
5.1.12. Additional information to keep in mind
5.2.1. Recommendations on providing services for persons with speech impairment
5.2.2. Additional information to keep in mind
MATERIALS FROM THE TRAININGS
5.3. RECOMMENDATIONS ON PROVIDING SERVICES FOR PERSONS WITH HEARING IMPAIRMENTS
5.3.1. General information on hearing impairments
5.3.2. Communication with the use of language
5.3.3. Communication with the use of signs
5.3.4. Other methods of communication
MATERIALS FROM THE TRAININGS
5.3.5. Recommendations for guesthouse’ owners regarding the hosting of persons with hearing impairments
5.3.6. How to work with a sign language interpreter?
5.3.7. Additional useful information to keep in mind
5.4.1. Recommendations on providing services for persons with intellectual disability and mental disorders
Myths about people with mental disorders and facts which deny them
5.4.2. Inclusive recreation for people with mental retardation
5.4.3. Additional information to keep in mind
CHAPTER VI - SETTLEMENT OF RURAL ESTATES AND ADJOINING TERRITORIES
6.1. NORMS AND RULES OF CONSTRUCTION
Types of Disabilities
1. Mobility Disabilities
2. Visual Disabilities
3. Hearing Disabilities
4. Cognitive Disabilities and Other Hidden Disabilities
Non-Discrimination Requirements
Effective Communication
Accessible Design
6.2. TECHNICAL ASPECTS AND RECOMMENDATIONS
Accessibility Symbols
PARKING
GETTING AROUND
Accessible Route
Entrances
Ground and Floor Surfaces
Natural Surfaces
Small Abrupt Vertical Changes
Temporary Ramps & Lifts
Doors
Toilet Room Doors and Vestibules
Lavatories, Mirrors, and Dispensers
AVAILABILITY OF DRINKING WATER
SHELTER
CHAPTER VII
INSPIRING DISABILITY QUOTES
USEFUL WEBS & PAGES
LINKS FROM PARTNERS OF The project “ERTSYD”
GEORGIA
LATVIA
Moldova
POLAND
PORTUGAL
UKRAINE
BIBLIOGRAPHY
Preface
Rural tourism is an important tool for solving social problems, because it gives hope to the rural population and motivation for cooperation, the chance to live a full and happy life in his home village.
At an initial stage, this kind of activity may be insufficiently profitable from a financial point of view, but it gives positive energy and solves a lot of problems faced by the inhabitants of the villages.
The provided methodical manual provides materials related to the international experience of rural tourism development.
Particular attention is paid to the history of the establishment of rural tourism, in particular, the system of B & B (bed and breakfast). The example of North, West, Central and Southern Europe are considered organizational forms of tourist services in rural areas and the role of public authorities and NGOs to ensure the functioning of rural tourism.
For some countries, the main directions of promotion of rural tourism products in the national and international markets have been analyzed. The socio-economic value of rural tourism for local communities and rural areas is estimated.
Special attention is paid to the development of accessible tourism and hosting of people with disabilities. The manual provides recommendations: how to establish a rural tourism business. The best US experience in the creation of a barrier-free environment and the provision of technical recommendations are analyzed.
Examples of certification and categorization of agro housing used in various European countries and international experience in providing quality tourist services in rural settlements are presented.
The manual presents world initiatives in the development of agro-tourism - a special form of rural tourism, which is based on the active peasant (farmer) economy. Demonstration of agro-tourism products in typical villager farms is considered.
The main message of the manual.
In the market of tourist services of the XXI century the offer far exceeds the solvent demand. In order to successfully maintain its share in the market of tourist services, the host must always provide competitive services, to offer only the product that fully meets the requirements of its customers. After all, the tourist who came to relax spending their time and money, is not interested in the legal status of the owner and whether this owner is a person with a disability. For tourists, it is important to get, for their money, qualitatively executed services that will provide him with a good rest, new experiences and recreation. Experience shows that the main services that tourists expect from the owner are not only the accommodation and food but the creation of a special and unique atmosphere of hospitality in the recreation estate. The main task of the host is the creation and promotion of its competitive product, based on the concept of "hospitality".
We hope that this guide will be a challenge, motive and tool for people with disabilities (and not only) to engage in an interesting and promising tourism business.
Sincerely yours,
Andriy Matseliukh - executive director Association “Lviv Tourist Board”.
www.lart.lviv.ua
In the XXI century, rural tourism is one of the most dynamic sectors of the tourism industry.
The development of rural tourism is one area of self-employment for people living in rural areas through the creation of new jobs. Particularly relevant are these opportunities for people with disabilities who are residing in rural areas or have their homes there, because they, like anyone, usually experience difficulties to find feasible work in the countryside.
Rural tourism enables residents of cities for relatively little money to rest in rural areas, get rid of stress in nature, leave urban life, visit local memorials, get acquainted with the everyday life of modern rural inhabitants and preserved folk traditions. Residents of rural areas (where, as a rule, the low level of employment of the population) are able to take care of tourists, produce souvenir products for them, etc., which will not only increase their welfare but will significantly improve the quality of their lives through communication with the visitors.
The manual is a modern guide to real action in creating and developing your own hospitality business, in particular for people with disabilities.
A significant part of potential tourists with disabilities cannot afford a vacation at popular resorts, or in developed tourist centres, and not only for financial reasons. However, the authors believe that if the market will offer proposals for inexpensive recreational tourism in the countryside, in particular, connecting people with disabilities, then this case will be profitable and enjoyable for all.
Pavlo Horyshevsky
Chairman of the Board of Ivano-Frankivsk Regional Organization of the Union of Rural Green Tourism in Ukraine,
An honorary employee of tourism of Ukraine.
